Skip to main content

Chrysler Reviews Media Biz


The client spent $840 mil. On U.S. ads last year


NEW YORK Chrysler has put its media assignment into review, according to sources.



Like many automakers, Chrysler has cut its ad spending sharply in the last couple of years. It spent $840 million in domestic measured media last year, way down from $1.8 billion in 2007, per Nielsen. The carmaker's spending totaled $270 million this year through August.

The incumbent is Omnicom Group's PHD; it could not be immediately determined if the shop would defend. Sources said that Chrysler defines PHD as a "tier-two" vendor, because it supplies media services through the agreement the client has with sibling agency BBDO, the client's lead creative shop.

Thus, just as BBDO's contract with Chrysler is set to expire in January 2010, so does PHD's contract to provide media services.

Sources said the client has preliminarily reached out to the incumbent as well as Aegis Group's Carat and Interpublic Group's Universal McCann. Carat has previous experience in the category, having handled the Hyundai/Kia account.

It wasn't clear if UM's BMW win earlier this year would prevent it from going after Chrysler. Sources said UM could try to persuade BMW that there isn't a conflict because BMW targets higher end consumers. According to Nielsen, BMW spent about $150 million on domestic ads in 2008. The UM assignment also includes an estimated $50 million in additional dealer chores.

The agencies either couldn't be reached or referred calls to the client. A Chrysler rep declined to comment.

Separately, Chrysler is also undertaking reviews for various fourth-quarter creative assignments.

Comments

Popular posts from this blog

Kerala boat tragedy: Thirty five bodies have been fished out of the water

THEKKADY / KOCHI: A thick veil of grief descended on the famed tourist spot of Thekkady on Wednesday when Kerala witnessed its worst ever boat tragedy in the Mullaperiyar waters as the KTDC’s Jalakanyaka, carrying about 76 passengers, sank. Thirty five bodies have been fished out of the water. Any hope of finding more tourists alive faded with the daylight even as rescue personnel continued their desperate search. The two-deck boat, commissioned just a month back, was returning to the boat landing after an hour-long sight-seeing trip when tragedy struck. All the passengers on the upper deck apparently rushed to one side of the boat to take photos of a lone bison spotted on the shore. At the same time many from the lower deck flocked to the top leaving the lower almost empty. This movement and the uneven distribution of weight caused the boat to overbalance and turn turtle. Those remaining on the lower deck were trapped inside while about 20 on the upper deck were rescued by other boa

Special Status For Jammu & Kashmir Scraped: 5 Points About Article 370

Jammu & Kashmir will also be "reorganized," Home Minister Amit Shah said as talks about the state being trifurcated into three separate fields- Jammu, Kashmir and Ladakh NEW DELHI: Article 370, which gives Jammu & Kashmir unique status, will be withdrawn this morning in parliament, Home Minister Amit Shah said . The announcement came after his cabinet meeting at his house this morning was held by Prime Minister Narendra Modi . Article 370 is a ' temporary provision ' granting special autonomous status to Jammu & Kashmir . It allows the state to draft its own Constitution and restricts the legislative powers of the parliament over the state. The government therefore requires state government approval for all legislation, except those related to defence, foreign affairs, finance, and communications. Parliament can not also improve or decrease the boundaries of the State under Article 370 As a consequence, citizens of Jammu & Kashmir

Enai Nokki Paayum Thotta Movie Review: Tiring and Unsatisfying

Movie Rating: 3/5 First of all things! The director's weakest film is the long delayed Enai Noki Paayum Thotta by Gautham Menon . The film's main weakness is the director's fascination with narrative style voice-over. It was good before Gautham used voice-over as a medium to tell his stories, but every scene in Enai Nokki Paayum Thotta begins and ends with Dhanush's voice-over, which irritates us after a point. The film is filled with tired stereotypes, and at a runtime of 157 minutes it is an unsatisfying watch. Like any other movie from Gautham Menon, here too hero Raghu (Dhanush) is a student of engineering, but this time his wife is not a student, but a film heroine Lekha ( Mega Akash ).She tells him she is not interested in movies and her boss Kuberan (Senthil Veeraswamy) coerced her into the profession for money (it looks like the girl is an orphan and Kuberan supported her studies and is her guardian). Raghu takes her to his Pollachi house and introduc